Tourists, expats and locals take from the airport opt to take a private airport transfer or shuttle rather than a taxi, as you know just to tour meeting locations or restaurants more comfortable, very safe and on time.
The colectivo is not going to be a good option because they often do not have room for that many at once and you have to walk to the highway plus you need to change in Playa Del Carmen for the other colectivos. From there you can walk to the beach at access points. A taxi might charge pesos each way from the hotel to the highway.
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